Premier League may restart All-Star game plan to attract global audience
2022-09-30 14:55According to The Times, plans for the All-Star Game will be restarted. Premier League All-Star teams will play against all-star squads from Germany, Spain and other top leagues, and can travel the world to attract global audiences.
Previously, Chelsea boss Boehly had put forward the idea of the All-Star Game, he suggested that the Premier League host the North-South confrontation of the All-Star Game. However, his proposed conversion of the British to American style was criticized.
According to The Times, Boehly's proposal was one of the ideas floated by the club's top brass, but the more popular and likely plan is to form a Premier League All-Star team that has been playing against the Bundesliga, La Liga and other rivals. These games can be played across Europe or around the world during the summer and winter to showcase the stars to a larger market. It is reported that this idea is likely to be used to increase the number of viewers and strengthen overseas TV rights.
American capital's increased ownership of Premier League teams is one factor in hosting the All-Star Game. Half of the league's clubs have more or less investment from the US, and some investors believe the All-Star Game could add value to English football without any downside, and it doesn't affect the Community Shield either.
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