Tiffany & Co. moves into esports as trophy designer for the League of Legends World Championship. (two)

2022-08-24 17:04

Tiffany & Co. moves into esports as trophy designer for the League of Legends World Championship. (two)


The League of Legends competition is in full swing. Tiffany & Co., a well-known international jewelry brand, is building a championship trophy for the global finals, which will be unveiled on August 29. According to the person in charge, the "Summoner's Cup" weighs about 20 kilograms and is tall. About 70 cm, it took the craftsmen about 5 months to cast.

This new sterling silver trophy uses tools and techniques from the mid-19th century, fully emphasizing the extraordinary craftsmanship of the Tiffany & Co. brand, and the trophy is full of modernity.

The championship is the highest honor of the team

The World Championship is the pinnacle of the League of Legends event, based on Tiffany & Co.'s long history of making trophies for sporting events, and has tried to create unique trophies for multiple sporting events, and the Champions Cup symbolizes the team's highest glory and proves their Strength and level, League of Legends is very honored for this cooperation.

Rejuvenate the brand through e-sports

In 2022, a number of e-sports games will be officially selected for the Hangzhou Asian Games e-sports program, including League of Legends, Honor of Kings, Peace Elite, Hearthstone, Dota 2, Dream Three Kingdoms 2, Street Fighter 5 and FIFA Online 4.

Not only that, this year's Commonwealth Games (The Commonwealth Games) included e-sports for the first time. The first Commonwealth e-sports championship was held from August 6 to 79. The e-sports projects included Dota 2, eFootball and Rocket League.

It can be seen that organizers and sports organizations in many countries have begun to recognize and accept e- sports as sports. It is believed that e-sports will likely become an Olympic competition in the future. The opportunity cannot be missed, and high-luxury brands take the opportunity to move towards the "rejuvenation road" and seize new markets.